What We Do
A multicultural movement for health transformation
Our Vision
We envision communities free of illness where people live their best lives through whole food, plant-based (WFPB) nutrition. Each person has the tools and support they need to take charge of their health through the food they eat.
Our Mission
We empower our region’s diverse communities to find better health and overcome chronic disease through WFPB nutrition.
How We Do It
We mobilize a robust network of mission-aligned change agents — community educators, healthcare professionals, culinary experts, and passionate volunteers — to guide people into a plant-powered consciousness. As a collective, our network advances:
AWARENESS
We raise awareness about the dramatic health benefits of eating a nutrient-rich diet of whole plant foods through community outreach and programming.
EDUCATION
We educate about the power and practice of whole food, plant-based nutrition, through events and experiential programs that advance both knowledge and skills.
EMPOWERMENT
We empower residents to substantially improve their health using food as medicine — through cooking demos, market tours, and Plant Powered Jumpstarts (y el Reto Salud).
COMMUNITY
We build relationships through community building events and peer support to guide and reinforce healthy eating habits.
Who We Work With
Anyone can benefit from eating whole plant foods — so we invite all to join us! At the same time, many of our programs and projects focus on:
Advancing healthier and more dignified aging with nutrition
Reducing health disparities in Black and Hispanic populations
Advancing plant-based nutrition in local healthcare systems, for patients and staff
Explore how we can serve your community.
Our Core Values
Embrace the Evidence
We champion the independent, evidence-based research that a diet rich in whole plant foods will fuel our best health.
Empower for Change
We respect each person’s starting place, their appetite for change, and their unique path, offering information and guidance that motivates action.
Keep It Positive
We motivate people with a positive vision of the future, modeling health-promoting behaviors and uplifting others through life’s challenges.
Build Community
We cultivate a supportive community, making lifestyle change easier through a foundation of trusting relationships.
Equip Leaders
We believe that just one empowered person or group can have a positive impact on an entire community’s health, striving to give people the tools to make a difference.
Strengthen with Diversity
We connect to the cultures and beliefs of diverse communities by building a movement that includes people and leaders from many backgrounds.
Global Movement, Local Action
We’re part of an international wave of change, accelerating regional awareness of WFPB nutrition on the community level. While our movement focuses on human health, we draw connections to the many other benefits of plant-based eating:
- Lowering our environmental impact, acknowledging the role of animal agriculture in climate change, pollution, inefficient land use, and more.
- Reducing global hunger by redirecting calories fed to animals raised for meat.
- Recognizing the deep ethical challenges posed by eating animals, especially those raised in factory farms.
